Lead Designer

Onboarding Redesign

Redesigning the first-run experience for a MENA-focused consumer fintech — lifting first-week activation by 22%.

Onboarding Redesign
Identified and rebuilt the three highest-drop-off moments in the onboarding flow through research with 40+ users across UAE, Saudi Arabia, and Egypt. Shipped progressive KYC, just-in-time education, and culturally-adapted copy.

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Onboarding Redesign — Research & discovery
Onboarding Redesign — System design
Onboarding Redesign — Outcomes & metrics
Aisha Siddiqui

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Aisha Siddiqui

Senior Product Designer at Finesse

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