Research Lead

MENA Design Research Study

Cross-market research synthesising financial behaviour patterns across Gulf, Levant, and Egypt.

MENA Design Research Study
Led a 12-week research study across five MENA markets. Findings shaped Careem Pay's product strategy and were shared internally across product, marketing, and strategy teams.

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MENA Design Research Study — Research & discovery
MENA Design Research Study — System design
MENA Design Research Study — Outcomes & metrics
Aisha Siddiqui

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Aisha Siddiqui

Senior Product Designer at Finesse

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