Aisha Siddiqui

About

Aisha Siddiqui

Designing financial products for the next 100 million users across MENA

Design leader with eight years of experience building financial products for emerging markets. Currently leading design systems at Finesse, a Series B fintech serving 2M+ users across eight MENA countries.

Previously at Careem and Tabby where I led cross-functional design teams through zero-to-one product launches and scaled design systems across five product lines. My work has been featured at Config 2024, Dubai Design Week, and in A Book Apart's regional design annual.

I care about making financial products feel human — especially for users who've historically been underserved by banking infrastructure. Most of my portfolio reflects that focus.

Experience

Where I've worked

  1. Senior Product Designer

    Finesse · Dubai, UAE

    Aug 2023 — Present

  2. Lead Product Designer

    Tabby · Dubai, UAE

    Mar 2021 — Jul 2023

  3. Product Designer

    Careem · Dubai, UAE

    Sep 2018 — Feb 2021

  4. Freelance Product Designer

    Independent · Dubai, UAE

    Jun 2016 — Aug 2018

Education

What I studied

  1. Interaction Design Foundation

    Certification · Human-Computer Interaction

  2. American University in Dubai

    Bachelor of Design · Visual Communication Design

Skills

What I work with

Product Design Design Systems Figma UX Research Prototyping Design Leadership Fintech Accessibility

Words from colleagues

Testimonials

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Omar Rashid · VP of Product at Finesse

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Layla Haddad · Head of Design at Tabby

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Jamal Abdallah · Staff Engineer at Careem

Certifications

Credentials

  • Accessibility in Design — Certified · Interaction Design Foundation
  • Design Leadership — Bootcamp · Meetup Design School