Portfolio
Work
A selection of 5 projects I'm happy to share.
Design System Lead · 2023
Finesse Design System 2.0
Rebuilding a multi-product design system from 47 inconsistent components to a unified 120-component library.
Lead Designer · 2023
Onboarding Redesign
Redesigning the first-run experience for a MENA-focused consumer fintech — lifting first-week activation by 22%.
Lead Designer · 2022
Tabby Merchant Dashboard
End-to-end design for a BNPL merchant platform serving 10,000+ MENA businesses.
Product Designer · 2020
Careem Pay Wallet
Wallet onboarding and KYC for 500K+ users across Careem's super-app.
Research Lead · 2020
MENA Design Research Study
Cross-market research synthesising financial behaviour patterns across Gulf, Levant, and Egypt.