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Lead Designer
Onboarding Redesign
Redesigning the first-run experience for a MENA-focused consumer fintech — lifting first-week activation by 22%.
Consumer
Onboarding
Research
Fintech
About the project
Identified and rebuilt the three highest-drop-off moments in the onboarding flow through research with 40+ users across UAE, Saudi Arabia, and Egypt. Shipped progressive KYC, just-in-time education, and culturally-adapted copy.
